MDOT - Construction PSA

We supported Revel Motion Design in building out this virtual world for their client. Modeling, texturing, and asset prep for rigging were a few of the ways we contributed to this project. The main objective of this video was for MDOT to be able to address the growing intrigue from the local community that was being directly effected by this large scale roadway re-construction. This video addresses the issues of the local congestion and the plan and process of making improvements.


A video that outlines the plans of a new construction project can be highly beneficial across various industries beyond transportation. Such videos serve to inform, educate, and engage various investors or community members by visualizing the future benefits of a project.

What industries could benefit from animated construction videos?

1. Environmental Conservation Projects

Environmental conservation projects, such as wetland rehabilitation or the creation of new green spaces, greatly benefit from the use of videos to convey their importance and impact. These videos serve as powerful tools that vividly illustrate the process and benefits of ecological restoration efforts. For instance, a video can document the transformation of degraded wetlands into flourishing ecosystems, showcasing the tangible improvements in biodiversity and water quality. This not only educates and informs the community about the ecological benefits but also highlights how such projects contribute to enhancing local recreational areas and overall community well-being. Additionally, these videos can emphasize the broader societal benefits, such as climate change mitigation and the support of local economies through eco-tourism. By presenting these projects in an engaging and accessible format, environmental organizations can foster greater community involvement and support, ensuring the sustainability and success of their conservation efforts.

2. Public Utilities and Energy Sector

Videos are exceptionally valuable for public utilities and the energy sector to communicate complex projects like the installation of new energy facilities or updates to water treatment systems. These visual presentations can clarify the technical aspects of such projects, demonstrating how they operate and the benefits they deliver to the community, such as improved energy efficiency, better water quality, and more reliable utility services. For example, a video could detail the transition from traditional energy sources to renewable energy solutions, visually explaining the process and the environmental impacts. By effectively illustrating these changes and upgrades, utilities can enhance public understanding and support, easing concerns and fostering a positive perception of the infrastructure developments. This type of engaging content not only educates the public but also serves as a tool for utilities to maintain transparency, build trust, and promote the adoption of new technologies within the community.

3. Commercial Real Estate Development

Video presentations are a strategic asset in commercial real estate development, enabling developers to vividly showcase upcoming projects such as office complexes, shopping centers, and mixed-use properties. These videos can provide a virtual tour of the future development, offering potential investors, tenants, and local government bodies a detailed look at the architectural design, key features, and spatial layouts. For instance, a video could highlight the aesthetic appeal and functionality of a new high-rise office building, emphasizing aspects like energy-efficient building technologies or premium amenities designed to attract high-profile tenants. By presenting these projects in a dynamic and visually engaging way, developers can effectively communicate the value proposition of their investments, accelerate the leasing or selling process, and attract funding. Such videos also help to build excitement and anticipation, ensuring stakeholders have a clear understanding of the project’s impact on the local economy and community development